You will act as a communication expert in a company from the very beginning. This methodology is based on a combination of purely practical theoretical and application knowledge.
It is a system of continuous work and evaluation, in which students will pass the taught subjects through a 3-week module so that each of them is independent and has its own evaluation.
In each module the student will be provided with:
- Description of specific content
- Presentation of the professional in charge
- Teaching material
- Tasks to do list
- Briefing
- TimingAll this will be offered through the virtual campus platform of the Master program, which is only accessed by registered students. A meeting space between students, teachers, tutors, and coordinators of the master.
A tool with which students will be able to:
- Make inquiries to teachers, tutors, and the coordination team.
- Download the didactic material corresponding to each of the modules
- Submit the evaluation materials for each module.Establish a discussion forum with the rest of the colleagues and with professionals with great experience in communication.
Study Programs
Subject: Management in Advertising Accounts Management Subject: Techniques of professional presentation to clients Subject: Financial Management
Subject: Brand building. International account management
Subject: Communication 4.0 and Experiential
Subject: Strategic Planning and Insights. Market research
Subject: Product Management. Market Research. Project Management. Product Marketing. Subject: Strategic and operational marketing
Subject: Strategic planning. Account Planner
Subject: Creative process OFFline and digital
Subject: Digital/Community Manager (Mobile marketing. E-commerce. Blog Marketing. Redes. Subject: Customer Experience and Design Thinking: new experiences to get closer to the consumer
Subject: Headhunting
Subject: Media planning ON/ OFF. Omnichannel